Legal Clarity for Fast-Moving Brands.

I’m Hugh Simson, Legal Practice Director at Simson Legal.

Having been admitted to practise as a solicitor of the Supreme Court in 2005, I bring over 20 years of experience across law, finance, sales, and operations. But I’m not just a lawyer - I’m also a brand builder and operator who helps founders grow faster with less risk.

At Simson Legal, I work with consumer brands, creatives, and founder-led businesses to deliver sharp, commercial legal advice that supports scale - not slows it down.

I’ve launched my own brands, run multi-million dollar businesses, led national sales teams, and negotiated with Coles, Woolworths, and global distributors. I know what it takes to grow and where legal support makes or breaks the outcome.

  • Over the last 20+ years, I’ve worked across law, finance, sales, and operations - with the scars and wins to show for it.

    I’ve served as:

    • CFO and General Manager of Princess Yachts Australia, overseeing commercial, legal, and operational strategy

    • Head of Strategic Growth & Sales at Gevity Rx, where I led national retail expansion, distributor partnerships, and legal scale-up

    • Director of Business Ops at HALO Hydration (NYC), guiding commercial structure in a fast-growth wellness brand

    • Founder and operator of a national fashion retail business in Australia

    • Co-founder of Prime Good (men’s skincare) and Sex and Good (Amazon-first women’s wellness) - taking both from idea to product to market

    I’ve negotiated major retail deals. I’ve worked directly with designers, agencies, content creators, and influencers. I’ve handled trademarks, claims, contracts, supplier failures, and founder fallouts. I’ve launched in two countries. I’ve made the mistakes and helped others avoid them.

  • Maybe you’re launching your first product. Maybe you’re turning a side project into a business. Or maybe you're a creative with something to share and a brand to build around it.

    Whatever the idea, the way you structure it, protect it, and tell its story matters.

    That’s where I come in - helping you take the idea seriously, build a strong legal foundation, and move with clarity from day one.

  • Legal shouldn’t slow you down. I help you scale with the right foundations in place.

    • Founders & Brands: contracts, structuring, IP, and commercial advisory

    • Product Businesses: supplier, manufacturing, distributor, and retail agreements

    • Ecommerce & DTC: website terms, privacy policies, claims, and compliance

    • Agencies & Creators: UGC rights, licensing, scopes of work, and client contracts

    • Trade Marks & IP: brand protection, registration, and assignment

  • I’ve worked closely with:

    • Creative studios and digital agencies

    • Content creators, UGC producers, and brand ambassadors

    • Founders building personal or influencer-led brands

    I help protect what they create and structure deals that preserve brand value.

    • IP ownership and licensing

    • Usage rights and UGC agreements

    • Collaboration contracts and scopes of work

    • Legal infrastructure that supports long-term growth

  • Most lawyers know how to read a contract.
    I know how that contract plays out when the buyer ghosts you, the supplier misses deadline, or the retail chain wants exclusivity.

    • I’ve built and scaled brands — not just advised them

    • I speak legal, sales, and founder fluently

    • I’ve worked with buyers, creators, distributors, and agencies

    • I focus on speed, clarity, and outcomes - not legal theatre

  • If you’re growing a brand and want legal support that makes commercial sense, I’m someone who’s been where you are and knows what’s coming next.

    Let’s keep you moving, protected, and positioned to win.